{"id":1127,"date":"2017-10-10T03:04:04","date_gmt":"2017-10-10T02:04:04","guid":{"rendered":"https:\/\/iconiqlab.com\/?p=1127"},"modified":"2024-03-30T10:43:55","modified_gmt":"2024-03-30T10:43:55","slug":"the-ico-checklist","status":"publish","type":"post","link":"https:\/\/deutschedigitalassets.com\/de\/insights\/news\/die-ico-checkliste\/","title":{"rendered":"Die ICO-Checkliste - Idee, Team, Marketing, Gesch\u00e4ftsmodell und Zeitplan. Haben Sie alles richtig gemacht?"},"content":{"rendered":"<p>Da die Tokenisierung die Blockchain-Welle erobert, werden ICOs (Initial Coin Offerings) f\u00fcr die meisten Startups zur ersten Wahl. Die einfache Quantifizierung des Produkts oder der Dienstleistung, der Zugang und die R\u00fcckverfolgbarkeit der Token sind die Hauptgr\u00fcnde, warum die Tokenisierung eine begehrte Option ist.<\/p>\n<p>Was ICOs f\u00fcr Start-ups besonders interessant macht, ist die Bequemlichkeit der Kapitalbeschaffung f\u00fcr Wachstum und Expansion. Die Tatsache, dass ein ICO den Zugang zu dieser Finanzierung zu einem globalen Ph\u00e4nomen machen kann und gleichzeitig relativ wenig reguliert ist, macht es lohnenswert, sich damit zu besch\u00e4ftigen. In gewisser Weise sind ICOs so etwas wie die neuen Katalysatoren der Crowdfunding-Wirtschaft.<\/p>\n<p><strong>DIE ICO-CHECKLISTE<\/strong><\/p>\n<p>Es gibt zwar keine definierten Normen, um einen ICO richtig zu machen, aber das Folgende gilt f\u00fcr die meisten ICOs und Startups im Allgemeinen.<\/p>\n<ol>\n<li><strong>Gro\u00dfartige Idee<\/strong><\/li>\n<\/ol>\n<p>Das verspricht zwar keinen Erfolg, ist aber ein guter Anfang.<\/p>\n<ol start=\"2\">\n<li><strong>Gro\u00dfartiges Team<\/strong><\/li>\n<\/ol>\n<p>Dies ist das entscheidende Element, das bei den meisten Neugr\u00fcndungen \u00fcber Erfolg oder Misserfolg entscheidet - ein Team, das zusammen spielt, hat auch zusammen Erfolg. Ein ganzheitliches Team, das seine St\u00e4rken ausspielen und die negativen Aspekte ausgleichen kann, ist schon die halbe Arbeit.<\/p>\n<ol start=\"3\">\n<li><strong>Marketing<\/strong><\/li>\n<\/ol>\n<p>Ein gut durchdachtes Marketing ist das A und O, um die Idee in die Realit\u00e4t umzusetzen.<\/p>\n<ol start=\"4\">\n<li><strong>Passt ein ICO zum Gesch\u00e4ftsmodell?<\/strong><\/li>\n<\/ol>\n<p>Nicht alle Startups k\u00f6nnen und sollten tokenisiert werden.<\/p>\n<ol start=\"5\">\n<li><strong>Stimmt der Zeitpunkt?<\/strong><\/li>\n<\/ol>\n<p>So klischeehaft es auch ist, Timing ist wirklich alles. Eine Idee mag brillant sein, aber sie ist nichts wert, wenn der Markt nicht bereit daf\u00fcr ist.<\/p>\n<p>Wenn es speziell um den ICO geht, gibt es definitiv ein paar Fragen, die man sich stellen sollte, bevor man den Weg des ICO einschl\u00e4gt. Patrick Lowry, der CEO von Iconiq Lab, sagt: \"Aus der Sicht des Unternehmers sollte vor der \u00dcberlegung, wie man einen erfolgreichen ICO durchf\u00fchrt, stark abgewogen werden, ob die Tokenisierung in das geplante Gesch\u00e4ftsmodell passt und ob sie einen Schmerzpunkt in der Branche des Startups l\u00f6st. Viele \u00fcberspringen diesen Schritt, weil sie die Dollarzeichen eines ICO sehen und sich beeilen, ein Projekt oder Team zusammenzustellen, um eine Finanzierung zu erhalten. Theoretisch kann alles in Token umgewandelt werden, aber es muss gepr\u00fcft werden, ob dies in bestimmten Branchen heutzutage sinnvoll ist. Das Timing und die Marktakzeptanz sind hier ein entscheidender Faktor, wie bei jedem anderen Vorhaben auch.<\/p>\n<p>(Siehe <a href=\"https:\/\/cointelegraph.com\/news\/for-successful-ico-these-things-must-be-put-in-place\">https:\/\/cointelegraph.com\/news\/for-successful-ico-these-things-must-be-put-in-place<\/a> f\u00fcr eine ausf\u00fchrliche Debatte dar\u00fcber, was f\u00fcr eine erfolgreiche ICO vorhanden sein muss).<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>As tokenization takes over the Blockchain wave, ICOs (Initial Coin Offerings) are becoming the go to choice for most startups. The ease of quantification of the product or service, access and traceability of the tokens are the chief reasons why tokenization is a sought-after option. What makes ICOs particularly interesting for startups is the convenience [&hellip;]<\/p>","protected":false},"author":7,"featured_media":1132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[27,18,22],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ICO Checklist - Idea, Team, Marketing, Business Model &amp; Timing. 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